Sunday, March 7, 2021

Facebook Marketplace breaks competition rules, EU warns Meta Business

Enter a zip code, and Facebook will provide a list of professionals able to do the work. Users can enlist professionals to do things like plumbing, cleaning, or performing home renovations. In a preliminary finding, the EU watchdog said that users of Facebook are automatically given access to Facebook Marketplace “whether they want it or not”, which gives the company a distinct advantage over its competitors. It was launched in 2016 and allows users to buy used or new items, from furniture to phones. Meta Platforms Inc. was hit with a formal complaint from European Union antitrust watchdogs for allegedly squeezing out classified ad rivals by tying the Facebook Marketplace to its own social network. The commission said in a preliminary view it would further investigate and that it could impose a fine of up to 10% of the company's annual global turnover if there is sufficient evidence of an infringement of European Union rules.

A lot of home service pros already advertise their services on Facebook's Marketplace, but now the social network wants to make their presence on its Craigslist rival official. Facebook will roll out a dedicated Services section within Marketplace in the US starting today, and you can visit it whenever you're looking for home service pros like plumbers, cleaners and renovators. The social network is populating the category with providers from Handy, HomeAdvisor and Porch, which presumably means they're all background-checked and vetted by those companies. The European Union filed a complaint against Meta for a potential breach in antitrust policies, citing the close link between the company's social network service Facebook and its online shopping platform Facebook Marketplace. Today’s news signals the first time Meta has been formally accused of abusing a dominant market position in Europe. A Statement of Objection essentially means that the EC writes to the alleged offending company informing them of the EC’s specific objections, and allows the company to respond with any of their own objections or comments.

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“More people ask for recommendations related to home services on Facebook in the U.S. than any other topic,” said Deb Liu, vice president of Marketplace, in a statement. Marketplace also gives users the option to receive a quick quote for services requested, as well as the ability to send out your project details to several professionals at once. And of course, when you’re connected to a potential service provider, you can chat via Messenger.

facebook marketplace home services

That means you might not see it yet, but you can check by opening the Facebook app on your phone and then selecting the Marketplace icon at the bottom of the app or top of the app on Android. Angie's List is a popular destination for folks who need to find someone for home repairs and projects. Top editors give you the stories you want — delivered right to your inbox each weekday. Users select the service they want done using the Marketplace menu. Menu icon A vertical stack of three evenly spaced horizontal lines.

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Consumers will click one of these categories, and then will be prompted to fill out a form with other relevant data like the home’s square feet, what time they want services, etc. Facebook now allows verified HomeAdvisor, Porch, and Handy contractors to list their services on Facebook’s Marketplace platform. We’ll now review listings on Facebook Marketplace against an authoritative database of protected areas to block listings for land in ecological conservation areas. Today we’re introducing a new way for people in the US to use Marketplace to find the right professional for the job, starting with home services. Facebook says it got the idea from its own users, and it's working with partners like Handy, HomeAdvisor, and Porch to verify the providers on the site.

facebook marketplace home services

Facebook, the largest social media platform with over 2.19 billion users, partnered with Handy, HomeAdvisor, and Porch to provide an all-in-one-place for potential customers to find their next handyman, contractor or landscaper. Facebook Marketplace could be the best lead generator for your home services business. Homeowners have access to everything they need to evaluate, review, and schedule work with home service professionals. Through its partners, Facebook is able to provide access to hundreds of thousands of professionals, while also allowing users to see the professionals’ ratings, reviews, credentials, and location. Users can additionally request a quote right on the social networking site itself by describing their project, and sending it out to multiple professionals at once.

EU warns Meta over Facebook Marketplace  competition breach

Sources familiar with the matter last month told Reuters the EU antitrust regulators were drawing up charges against Meta over its use of customer data and the tying of its classified advertisements service to its social network. In addition, the Commission found that Meta imposes imposes unfair trading conditions on competitors that advertise on Facebook or Instagram. That essentially allows it to use "ads-related data derived from competitors for the benefit of Facebook Marketplace," it said. The practices, if confirmed, would infringe on EU rules that prohibit the abuse of a dominant market position. The EU has the power to impose a fine of up to 10 percent of Meta's annual revenue and prohibit the behavior. Once signed up with one of the three Facebook partners, home service providers will be able to post service listings in Facebook Marketplace Home Services.

facebook marketplace home services

And we recommend that you don’t even try, because the more you try to do something against Facebook’s policies, the more you risk getting your privileges on Facebook revoked. When they see a company whose services and profile match what they’re looking for, they can submit a request for a quote through Facebook’s Messenger app. That means if you’re a member of Handy, the customer will still pay Handy, and Handy will pay you, just like normal. If you’re a member of HomeAdvisor, you will still pay the same fee per lead from Marketplace as you do when someone finds you on HomeAdvisor, just like normal. The only things that are different are where your services are listed and how consumers find and book you. Sign Up NowGet this delivered to your inbox, and more info about our products and services.

Once they’re synced, Facebook will be able to pull aggregate reviews, ratings, credentials, and information that will then be incorporated into your listing. Consumers will browse through companies and services offered by contractors in the Marketplace platform. More people ask for recommendations related to home services on Facebook in the US than any other topic. Since the beginning of the year, millions of people have asked their friends for suggestions related to home services, such as house cleaners, plumbers and contractors. These services, like Facebook, allow you to find highly rated and recommended services that have been used by people who live nearby.

When you are satisfied, click “Boost Post Now” and monitor your post as it starts to show up for more and more potential customers. This makes it a great opportunity for businesses to sell their offerings and gain new business. But there are some caveats that business owners should be aware of. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed.

How Facebook Marketplace Home Services Work

Like other Marketplace expansions, the new hotline to household maintenance is enabled by partnerships with third parties, in this case Porch, Handy, and HomeAdvisor. Contact Dream Local Digital today and let our marketing strategist team navigate the world of digital marketing for you so you can focus on your business. Home service business professionals should sign up with Handy, Porch, or HomeAdvisor, if they are not already. The company says the idea to launch a home services resource came about because people were always asking for recommendations for home pros on the network. Upgrade your lifestyleDigital Trends helps readers keep tabs on the fast-paced world of tech with all the latest news, fun product reviews, insightful editorials, and one-of-a-kind sneak peeks. Facebook Marketplace has steadily expanded over the last couple years, slowly moving away from just another version of Craigslist to a more reputable network of buyers and sellers.

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How to show your services on Facebook Marketplace

From Facebook, customers tab over to Marketplace and then scroll over to Marketplace Services. Facebook users will be able to browse organized topics like “Deep Clean Your Home” or “Get Your Backyard Summer Ready” and select the service they need. After customers provide information about their project and zip code; a list of local verified service professionals is provided and ready to help. Customers also have the option of requesting single or multiple quotes. Once the customer has selected the right professional, the customer sends out a project request to the provider. Messenger notifies the customer when a service professional has responded.

facebook marketplace home services

"We will continue to work with regulatory authorities to demonstrate that our product innovation is pro-consumer and pro-competitive," Mr Lamb added. Europe has hit Facebook owner Meta with a complaint that its Marketplace classified service is unfair to competitors. By tying its main social media site to Marketplace, it has a "substantial distribution advantage" over rivals, the EU Commission wrote in a press release. Expected to roll out in the U.S over the "coming weeks," the feature lets you shop for services and chat directly with the businesses or individuals about the work you need to get done.

Home pros aren’t charged by Facebook to participate on the new experience, but they have to be signed up with Handy, HomeAdvisor or Porch to post listings. The partners will work with their customers on educating them about the new feature, so they understand how to use Facebook for leads. Today, more than 800 million people use Marketplace each month to buy or sell across the 71 countries where it’s live, including 1 out of 3 U.S.

facebook marketplace home services

Facebook partnered with Handy, HomeAdvisor and Porch on the Marketplace expansion, which starts rolling out Wednesday. Home services are set to be available on Facebook’s Marketplace throughout the United States within the coming weeks. Users can find home services by opening the Marketplace through Facebook. Facebook just expanded its Marketplace by adding home services similar to Craigslist and Yelp’s offerings.

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